Board of Directors

Kun Dai
Chairman of the Board

Mr. Kun Dai is our founder and has served as chairman of our board of directors and chief executive officer since our inception. Mr. Dai has been involved in internet and automobile industries for over ten years. Mr. Dai founded one of China’s first online used car websites,, in 2005. From 2007 to 2011, Mr. Dai worked at an NYSE-listed auto information provider, BitAuto, first as deputy general manager and later as vice president. Mr. Dai received a master’s degree in Commerce from Cardiff University.

Rong Lu

Ms. Rong Lu serves as independent director. Presently, Ms. Lu is an independent venture capitalist investing in technology start-ups in the United States and China. From 2006 to 2018, Ms. Lu served as a partner at DCM. Prior to DCM, Ms. Lu was a vice president at Goldman Sachs & Co. Ms. Lu received her master’s degree in International Economics and Energy, Environment, Science and Technology from Johns Hopkins University’s School of Advanced International Studies and a bachelor’s degree in Economics from the University of Maryland.

Dou Shen

Mr. Dou Shen has been serving as director since May 2018. Presently, Mr. Shen is the vice president at Baidu Search and also responsible for the operation of Baidu Feed. From 2012 to 2017, Mr. Shen had served as several senior management roles including technical director and senior technical director of Web Search Department, executive director of Financial Services Group and deputy director and technical director of Research and Development Department of Baidu Inc. Mr. Shen received his bachelor’s degree from North China Electric Power University, master’s degree from Tsinghua University and doctoral degree from Hong Kong University of Science and Technology.

Julian Cheng

Mr. Julian Cheng has been serving as director since March 2014. Presently, Mr. Cheng is a managing director at Warburg Pincus Asia LLC and co-leads Warburg Pincus’ business in China. Mr. Cheng joined Warburg Pincus in 2000. Prior to joining Warburg Pincus, Mr. Cheng was in investment banking with Salomon Smith Barney and Deutsche Bank in Hong Kong. He received a bachelor’s degree from Harvard University.

Hongdi Gu

Mr. Hongdi Gu serves as independent director. Presently, Mr. Gu is also a president at Xiaopeng Motors. From 2004 to 2018, Mr. Gu worked at JPMorgan Chase & Co where he served as the chairman of Asia Pacific investment banking. From 1999 to 2004, Mr. Gu served as a vice president at Lehman Brothers Holdings Inc. Mr. Gu received his bachelor’s degree from University of Oregon, doctoral degree from University of Washington and MBA from Yale University.

Zhen Zeng

Mr. Zhen Zeng joined us in 2011 and serves as our chief financial officer. Mr. Zeng has also been our director since June 2018. Mr. Zeng has over ten years of experience in finance. From 2010 to 2011, Mr. Zeng served as a vice president in finance at Civa Printal. From 2006 to 2010, Mr. Zeng served as an audit manager at PricewaterhouseCoopers. Mr. Zeng received a master’s degree in Commerce and Accounting from Griffith University.


Nancy Song
Uxin Investor Relations
Phone: +86 10 56916765